Contacts
Office

1450 Medicine Bow Rd
Aspen Colorado
United States

Email

info@subtextresearch.com

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Research

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subtext research

Research that actually improves creative

INTUITIVE, EMPIRICAL MEASUREMENT
CREATIVE-ORIENTED RECOMMENDATIONS
DEEP EXPERTISE IN THE CREATIVE PROCESS

We rely on science rather than surveys

Our research measures the impact of advertising on consumers’ emotions, cognition & behavior.
It does NOT rely on consumers’ awareness of this impact, nor their ability to diagnose it

Core Research Offering

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BRAND FOUNDATIONS

BUILD ADVANTAGE

Subtext deploys an innovative mix of behavioral quant and qual to unlock:

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CREATIVE STRATEGY

INSPIRE COMPELLING STORIES

Culturally compelling, story-orientated insights that inspire creativity

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CREATIVE EXECUTION

TELL MOVING STORIES

Ad testing that actually improves your creative

Advanced behavioral technology reveals how audiences react & respond to the “storytelling” of your ad, uncovering opportunities to enhance effectiveness without compromising the creative
CREATIVE TERRITORY TESTING

Assesses the effectiveness of the message on consumers before determining how to dramatize it

SCRIPT OPTIMIZATION

Deconstructs, analyzes &  and makes specific recommendations for optimal story impact prior to animatic or final production

BOARDS/ANIMATICS TESTING

Behaviorally tested, frame-by-frame, to reveal areas of strength, opportunity, risks & optimizations prior to production

AD PRE-TESTING
Measures consumer response to produced assets in real time, pinpointing significant improvements easily be made in post
SOCIAL/DIGITAL TESTING

Gauges response to your assets embedded within a social media platform, ensuring they are watched, recalled & impactful

Storyteller RESEARCH utilizes a combination of AI, implicit & behavioral techniques to measure observed consumer response, not opinion

ATTENTION

WEB-ENABLED AI

measures the % of consumers paying attention (undistracted) to the ad at any given second

EMOTION

FACIAL CODING

measures the % of consumers exhibiting an emotional response at any given second 

RECALL

TIMED RECALL

measures how quickly, correctly & consistently consumers can recall the brand in connection with the ad

PERSUASION

MAX DIFF + IAT (test vs. control)

measures the % difference in brand preference & loyalty caused by ad exposure