Subtext was created by industry veterans who believe that combining the most contemporary and rigorous social science theories with creative thinking can unlock consistently effective and inspiring marketing
Principal & Founder, Head of Quant
Stephen Springfield
Over 10,000 hours of behavioral brand and creative testing experience
Author of ‘Brands Timeless Story’ used by multiple Fortune 500 businesses
Boston University Lecturer
20+ years’ experience in Brand, Research and Agency
Principal, Head of Consulting, Qual
Luke Atkinson
Award winning Brand and Agency Leader
Tribeca Film Festival, Cannes Lions Grand Prix, Effie Grand Prix
Leader of #7 Creative Agency in Globe
20+ years’ experience CMO, VP Comms & Insights, Head of Planning, Qualitative Research