1450 Medicine Bow Rd
Aspen Colorado
United States


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About Us

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Meet our team​

Subtext was created by industry veterans who believe that combining the most contemporary and rigorous social science theories with creative thinking can unlock consistently effective and inspiring marketing
Principal & Founder, Head of Quant
Stephen Springfield
  • Over 10,000 hours of behavioral brand and creative testing experience
  • Author of ‘Brands Timeless Story’ used by multiple Fortune 500 businesses
  • Boston University Lecturer
  • 20+ years’ experience in Brand, Research and Agency
Principal, Head of Consulting, Qual
Luke Atkinson
  • Award winning Brand and Agency Leader
  • Tribeca Film Festival, Cannes Lions Grand Prix, Effie Grand Prix
  • Leader of #7 Creative Agency in Globe
  • 20+ years’ experience CMO, VP Comms & Insights, Head of Planning, Qualitative Research 
Sarah Hecht
  • Head of Research Operations

  • COO & SVP, Sentient Decision Science, Founder, Market Solutions Group, Bain Capital