Education

The Storyteller Creative Excellence Series – a set of compelling workshop, or lunch & learn style seminars that make everyone in the room feel smarter, more confident in evaluating & inspired to build great creative.

Each session features Novel Principles, Compelling Proof Points, Engaging Best/Worst Case Examples, and the Opportunity To Discuss Current Work / Creative Challenges.

Examples of these sessions include ;

These can be scoped to fit a single, or two-day window

Individual 45min-1hr sessions

STORY FOR ADVERTISERS

“Film school” for marketers

2-day intensive seminar & workshop / 1x per year at the Aspen Institute, or client on-site training

This seminar will help marketers, both advertisers & creative agencies understand the fundamentals of story and how it works to persuade. They will gain working knowledge of how to achieve & sustain emotional involvement in advertising / comms, how establish the brand as a sympathetic character & how to frame a story that changes minds.

Importantly, this seminar is also a practicum that builds skills analyzing & pinpointing the mechanisms of strength & weakness within a story – providing a foundation to turn the process of unstructured agency “feedback” into a disciplined collaboration.

Chapters

I. The Innate Nature Of Story
II. The Advertising / Story Connection
III. Story Fundamentals: How It Works
IV. Narrative Consistency
V. Heroes & Villains: Building Sympathy for the Protagonist
VI. Brand as Character
VII. Conflict & Resolution
VIII. Show, Don’t Tell
IX. Effective Framing
IX. Re-telling a Brand’s Timeless Story
X. Cultural Salience
XI. Story Analysis & Optimization

Contacts

Office

Email